Webinar Replay: Leveraging Charity Navigator’s Rating System to Promote Donor Trust and Contributions
Each year, more than 11 million donors identify the organizations they wish to support by using Charity Navigator, according to its research. Therefore, it’s important for today’s not-for-profits to achieve a favorable ranking on this widely-tapped rating system, which has changed significantly in the past three years. No longer does it evaluate finance and accountability alone. Charitable organizations now earn scores on additional factors, including impact, leadership, adaptability and feedback practices, among others. Watch this webinar as our presenters explore Charity Navigator’s current rating system, how it affects not-for-profits and which best practices to adopt in order to improve effectiveness and build trust among potential donors.
Key Topics:
- How the new Charity Navigator Encompass Rating System works.
- Which best practices are measured by the new system.
- How improving your organization’s effectiveness can boost its rating.
- The steps to take today to achieve a more holistic, representative score.
- Donor perceptions of 3- and 4-Star rated charities.
Featured Speaker:
Charity Navigator
Laura Andes, Chief Program OfficerHost:
PKF O’Connor Davies
Eva Mruk, CPA, EA, Partner, Exempt Organization Tax and Advisory Services Group